Sweet Street: Manifesto®

The Manifesto® line is Sweet Street's clean and responsibly sourced brand of desserts, and it has been constantly evolving since I started working on it in late 2015. It has been with me since before I was officially hired, and it has grown from being labels to bakery bags, displays, and so much more. It has been a great experience watching a brand gain its identity.


sweet street manifesto®

This line is full of clean and responsibly sourced ingredients, so we wanted to give it a natural feel without losing the look and feel of Sweet Street. I created icons to represent the clean initiatives, as well as the chalkboard texture seen through out the line to keep with the Sweet Street branding.

manifesto® brochure & sell Sheet

Click on each image to view the full document.

manifesto® marketing materials

There are endless amounts of marketing materials for the Manifesto® line.

Shown to the left is the Manifesto® starter kit. It includes counter cards, bakery boxes and bags, stickers, name tags, repack labels, vinyl decals, table tents and product brochures.

Other items not shown, but featuring the same branding, include hanging banners, pull up banners, table top banners, butcher block paper for lining tables, and various custom signage for stores.

manifesto® individually wrapped cookies & bars

Manifesto® retail ready packs & counter top displays