Sweet Street Pie & Cake Boxes
Before & After
Sweet Street's logo and branding has evolved over the years, but not everything had received those updates right away. So naturally, once the stock ran low, their product boxes needed a bit of a facelift.
Cookies and pies and cakes, oh my!
Originally commissioned for the Mobile Art Kitchen, these hand drawn illustrations of Sweet Street desserts have been repurposed for numerous projects. They evoke the handmade and artistic feeling of our desserts.
The old box displays the out dated logo and tag line. Having been used for mostly foodservice, this box didn't need to be much more than a vessel to protect the desserts.
The new box shows off Sweet Street's street sign logo in a dark brown and the fun hand drawn illustrations, enticing the recipient to open it up and see what delicious dessert is inside.