Sweet Street: Shortbread Cookie Labels (Concept)
One day I was tasked with creating some sort of packaging for a new cookie that was being developed. All I was told was that it was going to be like a shortbread cookie, yet wasn't what you would classically think of as a shortbread cookie. I was given a few flavor concepts that R&D was playing around with, and endless amounts of creative freedom. That's when this concept was formed.
For this label concept, I really wanted to play around with type. I wanted the name to not only say the flavor, but show that flavor. I started with hand drawn type which was made to look viscous with layered highlights and lowlights.